Everyone is talking about it. But when it comes to asking what Artificial Intelligence (AI) can really change for an organisation like yours, the answers often become vague. But before we ask that question, let’s first clarify what artificial intelligence is and how it works.

AI encompasses technologies that mimic certain human capabilities: reading a document and understanding its meaning, identifying trends in data, or making simple decisions autonomously. That said, there are several forms of artificial intelligence. Essentially two for the moment:

• Generative AI, known through tools such as ChatGPT, produces content based on a request – known in AI as a prompt: drafting an email or a report, summarising a text, or creating a PowerPoint presentation or an image.
• Analytical AI explores large amounts of data, analyses it to understand and explain it, with the ultimate aim generally being to make predictions and/or assist with decision-making.

AI agents go further: they act by integrating these two forms of AI. Give them a goal and they carry out the necessary steps to achieve it without human intervention. Identifying potential members, drafting a personalised message, sending it at the right time: what used to take several hours becomes an entirely automated task. This is what distinguishes them from other forms of AI: AI agents integrate functionalities.

These benefits are real, but they do not materialise without certain conditions being met. The effectiveness of AI depends directly on the quality of the information to which it has access. A project without a complete set of data cannot be successfully completed. The same applies to AI. When data is scattered across several databases or unconnected systems, it only sees part of the picture. However, when data and documents are centralised in a single environment, such as a CRM or ERP system, it can link the information together and produce truly useful analyses.

Artificial intelligence offers real value to professional organisations. Its effectiveness will therefore depend above all on the data and documents made available to it, their quality and availability. With this in mind, Organon is now integrating the capabilities of AI. Starting from the right foundations so that integrated AI can gradually deliver added value. Not as a promise, but as the result of a structured approach tailored to the reality of professional organisations.